HTML: The Living Standard — Edition for Web Developers

In the following example, the current page can be reached via two paths.

<nav>
 <p>
  <a href="/">Main</a> ▸
  <a href="/products/">Products</a> ▸
  <a href="/products/dishwashers/">Dishwashers</a> ▸
  <a>Second hand</a>
 </p>
 <p>
  <a href="/">Main</a> ▸
  <a href="/second-hand/">Second hand</a> ▸
  <a>Dishwashers</a>
 </p>
</nav>

Here, three tags are included in a short tag cloud:

<style>
.tag-cloud > li > span { display: none; }
.tag-cloud > li { display: inline; }
.tag-cloud-1 { font-size: 0.7em; }
.tag-cloud-2 { font-size: 0.9em; }
.tag-cloud-3 { font-size: 1.1em; }
.tag-cloud-4 { font-size: 1.3em; }
.tag-cloud-5 { font-size: 1.5em; }

@media speech {
  .tag-cloud > li > span { display:inline }
}
</style>
...
<ul class="tag-cloud">
 <li class="tag-cloud-4"><a title="28 instances" href="/t/apple">apple</a> <span>(popular)</span>
 <li class="tag-cloud-2"><a title="6 instances"  href="/t/kiwi">kiwi</a> <span>(rare)</span>
 <li class="tag-cloud-5"><a title="41 instances" href="/t/pear">pear</a> <span>(very popular)</span>
</ul>

The actual frequency of each tag is given using the title attribute. A CSS style sheet is provided to convert the markup into a cloud of differently-sized words, but for user agents that do not support CSS or are not visual, the markup contains annotations like "(popular)" or "(rare)" to categorize the various tags by frequency, thus enabling all users to benefit from the information.

The ul element is used (rather than ol) because the order is not particularly important: while the list is in fact ordered alphabetically, it would convey the same information if ordered by, say, the length of the tag.

The tag rel-keyword is not used on these a elements because they do not represent tags that apply to the page itself; they are just part of an index listing the tags themselves.

This example demonstrates this using an extract from Abbot and Costello's famous sketch, Who's on first:

<p> Costello: Look, you gotta first baseman?
<p> Abbott: Certainly.
<p> Costello: Who's playing first?
<p> Abbott: That's right.
<p> Costello becomes exasperated.
<p> Costello: When you pay off the first baseman every month, who gets the money?
<p> Abbott: Every dollar of it.

The following extract shows how an IM conversation log could be marked up, using the data element to provide Unix timestamps for each line. Note that the timestamps are provided in a format that the time element does not support, so the data element is used instead (namely, Unix time_t timestamps). Had the author wished to mark up the data using one of the date and time formats supported by the time element, that element could have been used instead of data. This could be advantageous as it would allow data analysis tools to detect the timestamps unambiguously, without coordination with the page author.

<p> <data value="1319898155">14:22</data> <b>egof</b> I'm not that nerdy, I've only seen 30% of the star trek episodes
<p> <data value="1319898192">14:23</data> <b>kaj</b> if you know what percentage of the star trek episodes you have seen, you are inarguably nerdy
<p> <data value="1319898200">14:23</data> <b>egof</b> it's unarguably
<p> <data value="1319898228">14:23</data> <i>* kaj blinks</i>
<p> <data value="1319898260">14:24</data> <b>kaj</b> you are not helping your case

HTML does not have a good way to mark up graphs, so descriptions of interactive conversations from games are more difficult to mark up. This example shows one possible convention using dl elements to list the possible responses at each point in the conversation. Another option to consider is describing the conversation in the form of a DOT file, and outputting the result as an SVG image to place in the document. [DOT]

<p> Next, you meet a fisher. You can say one of several greetings:
<dl>
 <dt> "Hello there!"
 <dd>
  <p> She responds with "Hello, how may I help you?"; you can respond with:
  <dl>
   <dt> "I would like to buy a fish."
   <dd> <p> She sells you a fish and the conversation finishes.
   <dt> "Can I borrow your boat?"
   <dd>
    <p> She is surprised and asks "What are you offering in return?".
    <dl>
     <dt> "Five gold." (if you have enough)
     <dt> "Ten gold." (if you have enough)
     <dt> "Fifteen gold." (if you have enough)
     <dd> <p> She lends you her boat. The conversation ends.
     <dt> "A fish." (if you have one)
     <dt> "A newspaper." (if you have one)
     <dt> "A pebble." (if you have one)
     <dd> <p> "No thanks", she replies. Your conversation options
     at this point are the same as they were after asking to borrow
     her boat, minus any options you've suggested before.
    </dl>
   </dd>
  </dl>
 </dd>
 <dt> "Vote for me in the next election!"
 <dd> <p> She turns away. The conversation finishes.
 <dt> "Madam, are you aware that your fish are running away?"
 <dd>
  <p> She looks at you skeptically and says "Fish cannot run, miss".
  <dl>
   <dt> "You got me!"
   <dd> <p> The fisher sighs and the conversation ends.
   <dt> "Only kidding."
   <dd> <p> "Good one!" she retorts. Your conversation options at this
   point are the same as those following "Hello there!" above.
   <dt> "Oh, then what are they doing?"
   <dd> <p> She looks at her fish, giving you an opportunity to steal
   her boat, which you do. The conversation ends.
  </dl>
 </dd>
</dl>

In some games, conversations are simpler: each character merely has a fixed set of lines that they say. In this example, a game FAQ/walkthrough lists some of the known possible responses for each character:

<section>
 <h1>Dialogue</h1>
 <p><small>Some characters repeat their lines in order each time you interact
 with them, others randomly pick from amongst their lines. Those who respond in
 order have numbered entries in the lists below.</small>
 <h2>The Shopkeeper</h2>
 <ul>
  <li>How may I help you?
  <li>Fresh apples!
  <li>A loaf of bread for madam?
 </ul>
 <h2>The pilot</h2>
 <p>Before the accident:
 <ul>
  <li>I'm about to fly out, sorry!
  <li>Sorry, I'm just waiting for flight clearance and then I'll be off!
 </ul>
 <p>After the accident:
 <ol>
  <li>I'm about to fly out, sorry!
  <li>Ok, I'm not leaving right now, my plane is being cleaned.
  <li>Ok, it's not being cleaned, it needs a minor repair first.
  <li>Ok, ok, stop bothering me! Truth is, I had a crash.
 </ol>
 <h2>Clan Leader</h2>
 <p>During the first clan meeting:
 <ul>
  <li>Hey, have you seen my daughter? I bet she's up to something nefarious again...
  <li>Nice weather we're having today, eh?
  <li>The name is Bailey, Jeff Bailey. How can I help you today?
  <li>A glass of water? Fresh from the well!
 </ul>
 <p>After the earthquake:
 <ol>
  <li>Everyone is safe in the shelter, we just have to put out the fire!
  <li>I'll go and tell the fire brigade, you keep hosing it down!
 </ol>
</section>

In this example, two parts of a dialogue are annotated with footnote-like content using the title attribute.

<p> <b>Customer</b>: Hello! I wish to register a complaint. Hello. Miss?
<p> <b>Shopkeeper</b>: <span title="Colloquial pronunciation of 'What do you'"
>Watcha</span> mean, miss?
<p> <b>Customer</b>: Uh, I'm sorry, I have a cold. I wish to make a complaint.
<p> <b>Shopkeeper</b>: Sorry, <span title="This is, of course, a lie.">we're
closing for lunch</span>.

For example, the following CSS places a dashed line below elements that have a title attribute.

[title] { border-bottom: thin dashed; }

In this example, a footnote in the dialogue links to a paragraph below the dialogue. The paragraph then reciprocally links back to the dialogue, allowing the user to return to the location of the footnote.

<p> Announcer: Number 16: The <i>hand</i>.
<p> Interviewer: Good evening. I have with me in the studio tonight
Mr Norman St John Polevaulter, who for the past few years has been
contradicting people. Mr Polevaulter, why <em>do</em> you
contradict people?
<p> Norman: I don't. <sup><a href="#fn1" id="r1">[1]</a></sup>
<p> Interviewer: You told me you did!
...
<section>
 <p id="fn1"><a href="#r1">[1]</a> This is, naturally, a lie,
 but paradoxically if it were true he could not say so without
 contradicting the interviewer and thus making it false.</p>
</section>

In this example, a sidebar is given after a dialogue, giving it some context.

<p> <span class="speaker">Customer</span>: I will not buy this record, it is scratched.
<p> <span class="speaker">Shopkeeper</span>: I'm sorry?
<p> <span class="speaker">Customer</span>: I will not buy this record, it is scratched.
<p> <span class="speaker">Shopkeeper</span>: No no no, this's'a tobacconist's.
<aside>
 <p>In 1970, the British Empire lay in ruins, and foreign
 nationalists frequented the streets — many of them Hungarians
 (not the streets — the foreign nationals). Sadly, Alexander
 Yalt has been publishing incompetently-written phrase books.
</aside>

In this example, a table has cells with footnotes that are given in prose. A figure element is used to give a single legend to the combination of the table and its footnotes.

<figure>
 <figcaption>Table 1. Alternative activities for knights.</figcaption>
 <table>
  <tr>
   <th> Activity
   <th> Location
   <th> Cost
  <tr>
   <td> Dance
   <td> Wherever possible
   <td> £0<sup><a href="#fn1">1</a></sup>
  <tr>
   <td> Routines, chorus scenes<sup><a href="#fn2">2</a></sup>
   <td> Undisclosed
   <td> Undisclosed
  <tr>
   <td> Dining<sup><a href="#fn3">3</a></sup>
   <td> Camelot
   <td> Cost of ham, jam, and spam<sup><a href="#fn4">4</a></sup>
 </table>
 <p id="fn1">1. Assumed.</p>
 <p id="fn2">2. Footwork impeccable.</p>
 <p id="fn3">3. Quality described as "well".</p>
 <p id="fn4">4. A lot.</p>
</figure>